Through years of trial and error, we have identified the must-have cameras, lenses, lighting setups, and accessories that consistently deliver exceptional results. Whether you're a seasoned professional or an enthusiastic beginner, our practical insights will guide you in selecting the perfect gear to capture the essence and allure of your products. Get ready to elevate […]
Product photography is an important investment for any ecommerce business. And it’s important to do everything you can to maximize the return on that investment: hire a high-quality professional product photography studio, optimize your product shots for SEO, and make sure they’re Amazon-ready. But what happens when someone else tries to cash in on your […]
A great-looking product is key to any retail or ecommerce photo. Composition and lighting are necessary, but a clever use of background can transform a simple product shot into a visual that grabs customer attention. With so many creative options available, explore the different ways you can use backgrounds and where to source them without […]
With product photography being the second-most important part of the online shopping experience, you know it’s a non-negotiable. White background shots need to be crisp and clean. And your lifestyle images have to sell the story you’re trying to tell. Props can make or break a shot, so it’s crucial to choose the right ones […]
Effective product photography is absolutely critical for ecommerce stores. And while it’s tempting to DIY your product photos, it’s one of those business tasks where it’s best to enlist the help of an expert. But knowing you need to hire a professional photographer or studio is one thing, knowing where to find them is another. […]
In the beauty industry, looks are everything. And that includes your product photography. When it comes to skincare, makeup, haircare, and other beauty and wellness products, consumers are often after a specific aesthetic—both when it comes to their own look and the brands they support. Image is everything in today’s ever-competitive beauty market, and first […]
You can have fantastic products, but if you don’t show how your products will benefit your customers, how will you convert leads into sales? Your products can be introduced to your customers more effectively with lifestyle photography. Best of all, it doesn't need to cost a fortune. Learn more about lifestyle product photography and how […]
Amazon is one of the top ecommerce marketplaces in the world—arguably the No. 1 marketplace for online sellers. It’s an excellent channel to boost product and brand awareness, connect with new customers, and expand your already-successful business into new markets and revenue streams. While selling on Amazon may have similarities to your own online store, […]
Retailers already know how important product photography is for their business. It’s an investment that takes time, money, effort, and commitment. You don't want to waste your product photography investment. One way to avoid that is getting to know the most common mistakes many brands make with product shots, so you can avoid making them too. […]
Advertising photography is not just about increasing sales for businesses. Choosing the right photos can help customers connect with your brand, build trust, and keep them returning. Take a look at the different types of photography used in advertising and see which one is right for your business. What is advertising photography? Advertising photography refers […]
